JORDAN fitness
This project was a full brand redesign for Jordan Fitness, redefining how the brand expresses strength, performance, and professionalism across every touchpoint. The identity was rebuilt from the ground up using a refined colour system, disciplined typography, and a structured visual language that reflects precision engineered equipment while remaining human, approachable, and people focused. The result is a brand system designed to perform consistently across digital, social, print, and physical environments.
This project was a full brand redesign for Jordan Fitness, redefining how the brand expresses strength, performance, and professionalism across every touchpoint. The identity was rebuilt from the ground up using a refined colour system, disciplined typography, and a structured visual language that reflects precision engineered equipment while remaining human, approachable, and people focused. The result is a brand system designed to perform consistently across digital, social, print, and physical environments.
This project was a full brand redesign for Jordan Fitness, redefining how the brand expresses strength, performance, and professionalism across every touchpoint. The identity was rebuilt from the ground up using a refined colour system, disciplined typography, and a structured visual language that reflects precision engineered equipment while remaining human, approachable, and people focused. The result is a brand system designed to perform consistently across digital, social, print, and physical environments.
Typography with Authority
Typography with Authority
A Performance Led Brand System
A bold typographic system was introduced to lead with impact and clarity, using strong contrast and controlled spacing to create disciplined, confident layouts that feel unmistakably Jordan at every scale.
Controlled Colour and Contrast
A restrained palette of black, white, grey, and red was used to establish hierarchy and focus, with colour applied deliberately to guide attention, reinforce recognition, and support clear communication.
Imagery Driven by Real Movement
Photography centres on authentic moments, athletes in motion, and equipment in use, with controlled backgrounds and subtle treatments ensuring performance and strength remain the focus.
A Performance Led Brand System
A Performance Led Brand System
A bold typographic system was introduced to lead with impact and clarity, using strong contrast and controlled spacing to create disciplined, confident layouts that feel unmistakably Jordan at every scale.
A bold typographic system was introduced to lead with impact and clarity, using strong contrast and controlled spacing to create disciplined, confident layouts that feel unmistakably Jordan at every scale.
Controlled Colour and Contrast
Controlled Colour and Contrast
A restrained palette of black, white, grey, and red was used to establish hierarchy and focus, with colour applied deliberately to guide attention, reinforce recognition, and support clear communication.
A restrained palette of black, white, grey, and red was used to establish hierarchy and focus, with colour applied deliberately to guide attention, reinforce recognition, and support clear communication.
Imagery Driven by Real Movement
Imagery Driven by Real Movement
Photography centres on authentic moments, athletes in motion, and equipment in use, with controlled backgrounds and subtle treatments ensuring performance and strength remain the focus.
Photography centres on authentic moments, athletes in motion, and equipment in use, with controlled backgrounds and subtle treatments ensuring performance and strength remain the focus.
Consistency in Every Rep
Consistency in Every Rep
Together, typography, colour, imagery, tone of voice, and layout form a cohesive brand system built on clarity and control.
Together, typography, colour, imagery, tone of voice, and layout form a cohesive brand system built on clarity and control.
Together, typography, colour, imagery, tone of voice, and layout form a cohesive brand system built on clarity and control.
Each element works in alignment to ensure Jordan Fitness feels confident, professional, and dependable across platforms, from social content and marketing assets to web and physical environments. Applied consistently, the identity reinforces trust, recognisability, and performance at every touchpoint, supporting the brand’s position as a leader in professional fitness equipment.
Each element works in alignment to ensure Jordan Fitness feels confident, professional, and dependable across platforms, from social content and marketing assets to web and physical environments. Applied consistently, the identity reinforces trust, recognisability, and performance at every touchpoint, supporting the brand’s position as a leader in professional fitness equipment.
Each element works in alignment to ensure Jordan Fitness feels confident, professional, and dependable across platforms, from social content and marketing assets to web and physical environments. Applied consistently, the identity reinforces trust, recognisability, and performance at every touchpoint, supporting the brand’s position as a leader in professional fitness equipment.