CODER Pixel
This project focused on creating pixel based motion graphics for Coder Pixel, designed specifically for large scale digital advertising boards. The work spans multiple campaigns, seasonal moments, and major sporting events, requiring designs that communicate instantly, perform at speed, and remain legible across wide viewing distances and fast moving environments.
This project focused on creating pixel based motion graphics for Coder Pixel, designed specifically for large scale digital advertising boards. The work spans multiple campaigns, seasonal moments, and major sporting events, requiring designs that communicate instantly, perform at speed, and remain legible across wide viewing distances and fast moving environments.
This project focused on creating pixel based motion graphics for Coder Pixel, designed specifically for large scale digital advertising boards. The work spans multiple campaigns, seasonal moments, and major sporting events, requiring designs that communicate instantly, perform at speed, and remain legible across wide viewing distances and fast moving environments.
The Output
The Output
Built for Scale and Reach
Assets were designed to perform across large digital networks, reaching wide audiences in public spaces where clarity and immediacy are essential, ensuring messages land clearly no matter the environment.
Bold, High Impact Visuals
Strong colour, simple forms, and confident typography are used to cut through visual noise, allowing key messages to remain clear and memorable even at a glance.
Speed, Timing, and Precision
Designs are created with strict timing and technical constraints in mind, balancing motion, pacing, and legibility so information is delivered effectively within seconds.
Built for Scale and Reach
A Performance Led Brand System
Assets were designed to perform across large digital networks, reaching wide audiences in public spaces where clarity and immediacy are essential, ensuring messages land clearly no matter the environment.
Assets were designed to perform across large digital networks, reaching wide audiences in public spaces where clarity and immediacy are essential, ensuring messages land clearly no matter the environment.
Bold, High Impact Visuals
Controlled Colour and Contrast
Strong colour, simple forms, and confident typography are used to cut through visual noise, allowing key messages to remain clear and memorable even at a glance.
Strong colour, simple forms, and confident typography are used to cut through visual noise, allowing key messages to remain clear and memorable even at a glance.
Speed, Timing, and Precision
Imagery Driven by Real Movement
Designs are created with strict timing and technical constraints in mind, balancing motion, pacing, and legibility so information is delivered effectively within seconds.
Designs are created with strict timing and technical constraints in mind, balancing motion, pacing, and legibility so information is delivered effectively within seconds.
Designing for Live Digital Environments
Designing for Live Digital Environments
The Coder Pixel work demonstrates how design decisions must adapt when working in live, high exposure environments.
The Coder Pixel work demonstrates how design decisions must adapt when working in live, high exposure environments.
The Coder Pixel work demonstrates how design decisions must adapt when working in live, high exposure environments.
Every asset is shaped by audience behaviour, viewing distance, and time on screen, requiring precision, restraint, and clarity. By combining bold visual language with disciplined motion design, the work ensures campaigns remain impactful, readable, and effective across fast moving digital advertising spaces.
Every asset is shaped by audience behaviour, viewing distance, and time on screen, requiring precision, restraint, and clarity. By combining bold visual language with disciplined motion design, the work ensures campaigns remain impactful, readable, and effective across fast moving digital advertising spaces.
Every asset is shaped by audience behaviour, viewing distance, and time on screen, requiring precision, restraint, and clarity. By combining bold visual language with disciplined motion design, the work ensures campaigns remain impactful, readable, and effective across fast moving digital advertising spaces.