Boat Fenders Direct
This project focused on developing a clear, product led brand system for Boat Fenders Direct, designed to support a large catalogue of marine products where clarity, trust, and fast decision making are essential. While the brand pack was still evolving, the foundations were built with digital application in mind, ensuring visual decisions could transition seamlessly into a structured, information focused website experience.
This project focused on developing a clear, product led brand system for Boat Fenders Direct, designed to support a large catalogue of marine products where clarity, trust, and fast decision making are essential. While the brand pack was still evolving, the foundations were built with digital application in mind, ensuring visual decisions could transition seamlessly into a structured, information focused website experience.
This project focused on developing a clear, product led brand system for Boat Fenders Direct, designed to support a large catalogue of marine products where clarity, trust, and fast decision making are essential. While the brand pack was still evolving, the foundations were built with digital application in mind, ensuring visual decisions could transition seamlessly into a structured, information focused website experience.
Built to Last
Built to Last
Product First Visual Hierarchy
Layouts were designed to prioritise product visibility and key specifications, using strong typographic contrast and structured spacing to ensure information can be quickly scanned and understood.
Clear Typography for Technical Content
A bold primary typeface establishes confidence and durability, while supporting weights create a clear hierarchy for features, instructions, and supporting detail, reducing friction when navigating product information.
Iconography and Guidance
A consistent icon set was introduced to support navigation and product understanding, helping users identify categories, certifications, and key features without relying on heavy blocks of text.
Product First Visual Hierarchy
A Performance Led Brand System
Layouts were designed to prioritise product visibility and key specifications, using strong typographic contrast and structured spacing to ensure information can be quickly scanned and understood.
Layouts were designed to prioritise product visibility and key specifications, using strong typographic contrast and structured spacing to ensure information can be quickly scanned and understood.
Clear Typography for Technical Content
Controlled Colour and Contrast
A bold primary typeface establishes confidence and durability, while supporting weights create a clear hierarchy for features, instructions, and supporting detail, reducing friction when navigating product information.
A bold primary typeface establishes confidence and durability, while supporting weights create a clear hierarchy for features, instructions, and supporting detail, reducing friction when navigating product information.
Iconography and Guidance
Imagery Driven by Real Movement
A consistent icon set was introduced to support navigation and product understanding, helping users identify categories, certifications, and key features without relying on heavy blocks of text.
A consistent icon set was introduced to support navigation and product understanding, helping users identify categories, certifications, and key features without relying on heavy blocks of text.
From Brand Foundations to Digital Experience
From Brand Foundations to Digital Experience
The Boat Fenders Direct brand system was designed to directly inform the website build, with spacing rules, typography, and component structure translating into a clear, repeatable digital layout.
The Boat Fenders Direct brand system was designed to directly inform the website build, with spacing rules, typography, and component structure translating into a clear, repeatable digital layout.
The Boat Fenders Direct brand system was designed to directly inform the website build, with spacing rules, typography, and component structure translating into a clear, repeatable digital layout.
Visual decisions support usability by reducing cognitive load, keeping attention on products, and guiding users through selection, comparison, and purchase with confidence. The result is a brand and website experience that feels practical, trustworthy, and purpose built for real world marine environments.
Visual decisions support usability by reducing cognitive load, keeping attention on products, and guiding users through selection, comparison, and purchase with confidence. The result is a brand and website experience that feels practical, trustworthy, and purpose built for real world marine environments.
Visual decisions support usability by reducing cognitive load, keeping attention on products, and guiding users through selection, comparison, and purchase with confidence. The result is a brand and website experience that feels practical, trustworthy, and purpose built for real world marine environments.